Content Negotiation in ASP.NET WebAPI

Content Negotiation in ASP.NET WebAPI

05 Jul 2024
13 min read

As the name suggest, Web API, an Application Programming Interface for Web. In other words, it’s a framework which is used to create services aka API’s which can be consumed by clients using browser or tablets or mobile devices. Basically, it is used to create RESTful services. To find more over REST, have a look into Difference between SOAP And REST APIs. Whenever we consume an API, we receive data in either JSON or XML or plain text or your own custom format. I.e. the requester and responder are aware of the format in which they will receive data. This is nothing but Content Negotiation in Web API 2.

How Content Negotiation Works

There are two main headers which hold the responsibility of content negotiation

  • Content-Type

  • Accept

Let’s try to understand them. When a requester send a service request, the CONTENT-TYPE tells responder the format he will receive data whereas the ACCEPT header tells in which format the requester requires the data.

How Content Negotiation Works

Default Content Negotiator

In the above pictorial view, there are few points which should be noted down,

  • User 2 didn’t mention Content-Type but then received the response in desired format. I.e. XML.

  • Whereas User 4 didn’t mention both Content-Type as well as Accept header. But then received the response. I.e. in JSON format. In short, JSON format is the default content negotiator in web api 2.

  • Also, User 3 requires data in text/html format but receives data in XML format. In short, text/html Accept header sends response in XML format by default.

    Till now, we had lots of theory. Let’s see the above pictorial view in .Net platform.

Creating Web API Application in .NET

Let’s create a Web API 2 application for understanding Content Negotiation. I will be creating the project using.

  • Visual Studio 2017

  • Entity Framework 6

  • SQL Server 2012 – I have used Adventure Works sample Database – Go through to download and bind the SQL database

To create the application follow the below steps,

  1. In Visual Studio 2017, select File > New>Project> Asp.Net Web Application (.Net Framework)

  2. Choose the desired path, project name and .Net Framework 4.6.1. As a FYI, .Net Framework 4.5 and above supports Web API2 features. Click OK

    Creating Web API Application in .NET
  3. In this step, you will get the list of templates supported by .Net framework 4.6.1. For this tutorial, I am selecting Web API. Please note, the MVC and Web API checkboxes are checked by default. Click ok.

    Creating Web API Application in .NET
  4. In few minutes, your Web API project will be created with a default project structure and a controller to begin with.

  5. Now let us bind our Adventure works database. I will be using Entity Framework Database first approach. For this, right-click on your Models folder> Add > New Item> ADO.Net Entity Data Model. Give name to your .edmx file and click Add.

  6. Now select EF Designer from database. Click Next > Select the connection string if existing else click on New connection & create the connection string. Once done click ok and then next.

  7. Here in visual studio 2017, you get an option to select version of EF. I will be selecting Entity Framework 6.x. Click Next

  8. Select the desired Tables, View or Store procedure. I will go ahead only with Product Table. Click Finish. In sometime, your .edmx file will be created with Product Entity.

  9. Now let’s create a web api Products Controller. Right-click on Controllers folder > Add> New Scaffolder item > Web API 2 with actions using Entity Framework > Click Add.

  10. Select the desired Model class, DataContext class and Controller name > Click Add. A controller with pre-written Actions will be created.

  11. Run the application and in your browser, write api/Products after the localhost. You will get your data in XML Format.

Downloading and Installing Postman

For testing the Web API, you can either use fiddler or postman. Here I will be using Postman. You can download and install the same from,’s check if the application is running in POSTMAN. Copy the URL from browser and paste it beside the GET button and click SEND. You will receive the desired data long with repose status code.

Downloading and Installing Postman

Great!! Your application worked!! So now we are ready to deep-dive into understanding Content Negotiation with examples. If you don’t wish to download the POSTMAN application, then chrome provides an add-in for the same. personally prefer using the application so I have downloaded and installed it.


After building a web API or service application, we all would like to test them without consuming it. For such purpose, Fiddler and Postman are being used. I will go ahead and give small overview about Postman before testing our application. Postman provides a wide range of features for our use. It has made a developer life quite easy. One of them is we can easily create an account in Postman so that if in case we want to save our test cases for future use. What a relief!!


Above fig is the landing page of postman application. It’s basically divided into 3 portions,

  • Request Panel : where you note down the details you wish to send to the server.

  • Response Panel : where you can see the data you requested for.

  • History Panel : this will list down the entire service request you made each day.

    You can go through to understand more functionality postman offers. Now let us see how we can request the service and how we receive response from the server.

Testing Content Negotiation or WebApi with Postman

As we all know, there are 4 types of operation or HTTP verbs we can perform,

  1. GET

  2. PUT

  3. POST


I will be explaining them one by one. Let’s get started!!


This request is used when we simply want to receive data from server. So for me, I need a list of all the products.

Testing Content Negotiation or WebApi with Postman
Test Case 1

As we didn’t specify the ACCEPT header, the server gave us back JSON data, which is the default content-type for a response. Let us specify the ACCEPT header. For this,

  • Click on headers tab in request panel

  • Enter ACCEPT under key in first row and value as application/XML.

  • Click Send

    Now we get the response body as XML. Similarly we can request data in other formats like text, json, xml and so on.

Test Case 2

Now if we want to send a parameter along with the GET method, there are two ways,

  • Send the product id value with the URL. For example, http://localhost:1240/api/Products/4

  • Set a parameter and make a call to http://localhost:1240/api/Products

    We will try the second option. For this,

  • click on the Params button beside the send button

  • Enter id as key and 4 as value

  • Specify the Accept header if any and click send

Note that whatever request we are making, it’s getting saved in the History panel. We can anytime double click on the desired URL and check our past test case result.

PUT Method

If we want to update any existing data, we use the PUT method.

Test case 3
  • click on the Params button beside the send button

  • Enter id as key and 4 as value

  • Now as we need to send the data which we need to update, we have to tell server what is the format of the input data. So we specify Content-Type.

  • Specify the Accept header if any

  • Change the HTTP verb to PUT

  • In body tab, enter the JSON input data and click send

    Ooopzz!! We receive no data in our response panel with a status of ‘ 204 No Content’.

    So isn’t our data updated? To check if our data is updated, repeat Test case 2. You can see the changes. But we would like to get the data back immediately after hitting the URL instead of repeating the Testcase 2. For this, we need to update few small line in our PUT action method.

  • Replace

     [ResponseType(typeof(void))] with [ResponseType(typeof(Product))]
  • Replace

     return StatusCode(HttpStatusCode.NoContent); with 
     Product product1 = db.Products.Find(id);
     return Ok(product1);

    Save and Run your application. Repeat Test Case 4. In PUT as well, we can shuffle around content-type and Accept headers as per our need.

POST Method

Is use to create new data in database. Steps to create the scenario are similar to Testcase 3. Only difference, we are not supposed to send any Id as input.

Test Case 4
  • As we need to send the data which we need to update, we have to tell server what is the format of the input data. So we specify Content-Type.

  • Specify the Accept header if any

  • Change the HTTP verb to POST

  • In body tab, enter the JSON input data and click send

A new product with ProductId = 1001 has been created. To test, we can repeat TestCase 2 and check.


As the name says, use to delete an existing data.

Test case 5
  • click on the Params button beside the send button

  • Enter id as key and 1001 as value

  • Now as we need to send the data which we need to update, we have to tell server what is the format of the input data. So we specify Content-Type.

  • Specify the Accept header if any

  • Change the HTTP verb to DELETE

  • Click Send.

    As a response we get back the Product details which we delete. So repeat TestCase 2 and now we see no data with a status code ‘Not Found’.

Bounding WebAPI to send only json or xml formatted data

Now there are cases where we want our application to receive only JSON or XML formatted data irrespective of the ACCEPT header value. To achieve this, add a below line in App_Start > WebApiConfig.cs> Register method.


This will remove the XML formatter and always return JSON data. I executed TestCase 1 with Accept header as application/xml.

Similarly to get data in only XML format, below is the code.


Returning data based upon the accept header

For this purpose, add the below line of code in App_Start> WebApiConfig.cs> Register method

config.Formatters.JsonFormatter.SupportedMediaTypes.Add(new System.Net.Http.Headers.MediaTypeHeaderValue("text/html"));
Read More: Rest API Interview Questions and Answers for Experienced

Content-Type and Accept header are the important elements while requesting a service. It tells the service in which format he will be receiving the input and in which format he needs to send the data back respectively. If you are making an Ajax call, below is the basic structure

 url: "http://localhost:1240/api/Products",
 dataType: "application/xml",
 contentType: "application/json; charset=utf-8",
 data: JSON.stringify(inputdata),
 success: function(result) { },

Where, dataType is the ACCEPT header value. Data is the input data you sending to the server.

Share Article

Live Classes Schedule

Our learn-by-building-project method enables you to build practical/coding experience that sticks. 95% of our learners say they have confidence and remember more when they learn by building real world projects.
.NET Solution Architect Certification Training Jul 28 SAT, SUN
Filling Fast
05:30PM to 07:30PM (IST)
Get Details
ASP.NET Core Certification Training Jul 28 SAT, SUN
Filling Fast
07:00AM to 09:00AM (IST)
Get Details
ASP.NET Core Project Aug 24 SAT, SUN
Filling Fast
07:00AM to 09:00AM (IST)
Get Details

Can't find convenient schedule? Let us know

About Author
Monalisa Das (Author and Full stack developer)

With a mixed experience of being a Lecturer and now as a core .Net Developer, She hold a strong learning skill over keeping herself updated with the changing technologies in her area as well as other programming language like Python. She enjoy being challenged and working on projects that require her to work outside her comfort and knowledge set. Being a full stack developer, She has hands on over Asp.Net MVC, C#, Vb.Net, Web API, .Net Core, Angular5, Entity Framework (EF), EF Core, Bootstrap, SQL, Postgres to name a few.
Accept cookies & close this